At present, ghd hair straightener competition in the market confusion, the root cause of this phenomenon is the price war. Yesterday, the GHD group president said publicly that foreign brands price decline, but in fact the GHD brand value is declining. The state - owned brand will have the ability to resist the foreign brands. Foreign brands are beaten to pieces by the domestic brands GHD market share is very small, GHD era now, they are anxious to return to the original GHD market position.
ghd outlet brand in the Chinese competitive price war in this way, the short-term will be a lot of GHD market share, but the price war is a double-edged sword, for its own injury, several major foreign GHD brand earnings not very good, because they also face considerable pressure to completely rely on the competition of the price war, the foreign investment in terms of the GHD brand also have an impact, injury, can last long, this is a question mark.
Talking about how to defeat the foreign brands, Zhang said the ghd australia brand to reflect the differentiation. Although the basic technical difference is getting smaller and smaller, but does not mean that the product there is no difference, in fact, the technical differences but also much more than before. Because digital technology allows the integration, there will be many new GHD products and new areas.
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