ghd hair straightener australia China now dilemma and its global image form bright contrast. GHD global turnover in 2007 is expected to reach $20000000000, in the GHD industry to count as one of the very best. However, in the past 13 years, as China has 1300000000 populations into the consumer market, which in several joint ventures body back and forth wasted nearly $700000000, loss is severe.
The same situation occurs in another white giant ghd australia: GHD in China for ten years is wavering, originally from short-term stormed the high-end does not see the result to the self worth down into a price war and then to return to the high-end, with repeated to its brand positioning is extremely vague, hurt the brand image, the loss of a large number of potential consumer groups.
ghd hair straightener has just entered the Chinese market by price war. GHD President Li Yan told reporters, GHD launched a new series of Zhi washing machine will adhere to the high-end line. The industry think, regression in the high-end market is white ocean giant China strategy for a change. China's strategy of greater change lies in the center, purchase center is transferred to china.
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